Brad was raised in a family that had a farming legacy. His grandfather had a company that raised hybrid seed for corn and other crops. At one point, his grandparents raised 300 acres of Orville Redenbacher popcorn!
His grandfather knew that when he planted oats, he would get oats. When he planted corn seed, he would reap a harvest of corn (or popcorn!). It was a simple law of sowing and reaping.